Christmas communications that do more than just advertise
Rachel Tucker and Daisy Atkins, associate and brand manager, customer and brand at Sayers, share their thoughts on local and global Christmas campaigns that have connected with consumers in more meaningful ways.
This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Every year, as the marketing, advertising, and comms industry wind down for a well-deserved break, we are blessed with an influx of Christmas ads that are often moving, emotive, fun and joyful. At Sayers, we spend 98% of the year at the intersection of commerciality, humanity, and imagination, with a focus on upstream business, customer, brand and marketing strategy work for clients of all shapes and sizes. It’s nice to spend some time stepping back and enjoying the unique creativity and insight involved in Christmas communications.
This year, we wanted to highlight some communications that do more than just advertise. We like these campaigns because they prompt consumers to think differently, behave differently, give differently, and interact with the brand in a different way. They effectively demonstrate how the application of brand and delivery of branded customer experience can be done in a meaningful way, beyond traditional communications.
Nice to see Ella Toone in the JD Sports ad – a very low-key cameo from her.