Clemenger BBDO’s new head of brand on practicing what they preach
Agencies are brilliant at building brands, but often terrible at doing it for themselves. Newly formed Clemenger BBDO is trying to turning that around by investing in itself, appointing former DDB Group global head of marketing Lindsay Bennett as its new head of brand and communications.
Bennett will work closely with Clemenger BBDO’s CEO Lee Leggett and the wider leadership team to define how the agency now shows up in market. Her remit spans brand, communications, new business, and a particular focus on turning earned media into business growth.
Her biggest mission will be communicating what the agency stands for as it settles into this new chapter, after the consolidation earlier this year.
