Clicketyboom! How TV is driving short- and long-term results for hipages
To overcome an awareness issue, online tradie marketplace hipages turned to TV. In addition to driving a significant uplift in brand metrics, TV also delivered the short-term business results that hipages had previously relied on search for.
Online tradesperson marketplace hipages had an awareness problem. Despite having been in business for 15 years and experiencing consistent growth, only 27% of Australians were familiar with the brand.
Hipages had a problem with familiarity
Hipages Chief Customer Officer Stuart Tucker said: “Like a lot of digital businesses, this business was built on paid search because there’s a lot of search activity going on in this category.”
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