CMO Unfiltered: Facing challenges in the marketing industry head on
Mumbrella’s Calum Jaspan and Emma Shepherd sat down with experienced local and international marketers, John Harris, Jenn ten Seldam, Clementine Churchill and Deirdre Boyle, to discuss challenges in the industry, budget cuts, and the important increase of creativity in advertising.
Becoming chief marketing officer
John Harris, Jenn ten Seldam, Clementine Churchill and Deirdre Boyle have over 70 years of combined experience in the marketing industry, seeing trends, the highs and lows, and facing the challenges marketing brings first-hand.
From imposter syndrome, to budget cuts, to improving creativity in advertising, these experienced marketers have seen it all. As CMOs, Harris, ten Seldam, Churchill and Boyle have had to face these challenges head on, adapting and learning as they continue to grow in their roles.
Becoming a chief marketing officer is not an easy task. For ten Seldam and Boyle, over 20 years of experience each led them to their current roles, as director at CMO coaching consultancy Tenacity Consulting, and chief customer officer at Flybuys, respectively. Both experienced tough challenges, especially imposter syndrome.
Worldwide Partners, Inc. (WPI) is one of the largest and fastest-growing networks of owner-led, independent advertising and marketing communications agencies in the world, comprised of over 75 independent agencies located in more than 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America. For more information contact John Harris, President and Chief Executive Officer at john@worldwidepartners.com.
