Coalition for Better Ads urges Australian industry to adopt consumer friendly online advertising
The Coalition for Better Ads has launched a global push for its consumer friendly online advertising standards, however the local industry is still reluctant to embrace the group’s recommendations.
In its latest announcement, the CBA released its latest research into research consumers’ online advertising preferences which included nearly 2500 Australian respondents out of more than 66,000 surveyed globally.
From the survey the CBA found consumer preferences were consistent across global markets with users again emphasising their disdain for pop-up, prestitial and auto-play ads. Of the ads on offer, the public preferred the less intrusive sticky and inline commercials.
Hardly surprising publishers are wary of implementing any recommendations though is it? The Coalition for Better Ads is essentially controlled by Google (as has been called out by the IAB and other bodies around the world), and this is a questionable and sneaky way for them to push their own agenda through a ‘third party’.
The recommendations look reasonable now, but they are being used as the basis for Chrome’s built-in ad blocking. And it’s not hard to imagine how quickly they will evolve to favour Google’s business models over publishers.