Coca-Cola to launch ‘Share a Coke and a Song’ during AFL grand final
Coke is to unveil the above the line component of a new music-based campaign during Saturday’s AFL grand final.
An extension of last year’s successful ‘share a coke’ campaign, the 30-second commercial for ‘Share a Coke and a Song’ follows a young girl at a music festival as she’s lifted above the crowd to view the act on stage. The ad finishes with the tagline ‘every moment has a song’.
The campaign is being led by Host rather than Ogilvy, which handled last year’s award-winning Share a Coke campaign.
After the grand final, the campaign will run across both free-to-air and subscription TV as well as three out-of home executions.
looks like they’ve gone for FB only interface, which looks a bit odd if not on FB
http://www.shareacoke.com.au/shareVirtualCoke.jsp
i cant get it to work either – wont share
good idea though – if people liked a can with their name on it, the same people will prob love a song with their name it
how come ogilvy got overlooked?