Cold Power: in rhythm with life
A new TV ad for Cold Power by GPY&R is crafted from the sounds people make during everyday life.
The ad positions the laundry detergent around the new tagline “formulated to stay in rhythm with life”.
It features a series of daily morning rituals – from toast popping from a toaster to a woman gargling – and builds a sound collage from these moments. The noises are only interrupted when someone selects a hot setting on their washing machine.
The ad also features a bearded man doing laundry, something of a departure for the category.
Er, haven’t they left out the most important one, or don’t Cold Power users do it?
It’s nice….
the ryhthm of life is a powerful beat…just not sure what it has to do with cold water. But I applaud the bearded man doing the laundry.
This ad will work fantastically well and really achieve a huge spike in market share when OMO is on special for 50% off next week, and then Radiant is 50% off the following week, followed with a 60% off Dynamo into the 3rd week of the campaign.
Love that someone (at last!) has been bold enough to show someone other than ‘Mum’ doing the washing. Bravo!
Not loving that this is a direct rip of the VW ad from DDB last year with all the sounds relating to a car?
Bet you he forgot to check the pockets for tissues before putting them in.
I love the bearded man. Works for me!