Coles and Woolworths create similar Christmas TV ads focussing on typical Aussie festivities

Coles and Woolworths have launched very similar Christmas pushes focusing on the freshness of their produce with imagery centred around some typical Australian festive scenes.

Prawns, hams, turkeys, lamb chops, fresh fruit and al fresco dining are all part of both minute-long TVCs which went to air late last week and centre around family and friendship groups.

The Woolworths campaign, from Leo Burnett Sydney, is based on the idea of ‘Make it Famous’ and uses six Australians whose Christmas dishes have made them famous with friends and family.

https://www.youtube.com/watch?v=I1MXKsT-fFM