Communications agencies launch new collective
Five agencies with different specialties will join forces in a bid to offer “flexible and streamlined agency management” to clients.
The Assembly team (minus Aaron Monks): Edward Kaleel, Shane McGeorge, Mike Levy, Mikey Taylor
The Assembly will be formed by creative agency Channel Zero, digital marketers CBO, specialist experiential and sampling The Marc Edward Agency, media buyer 360 Degree Marketing Group and POS and shopper experience agency What To Do.
The “uncomplicated agency partnership” is the brainchild of Channel Zero CEO Mikey Taylor who said all five groups had worked together in some way for the past 10 years.
I think ‘Mikey Taylor’ is past year 6 and may be due for an adult name change.
@josh. You’re an idiot. Get a job. If you can.
Oooh, just like The Assembly in London
A business with five CEOs sounds completely workable. Why have one when you can have five.
I get the intent. But surely it’s still easier to go to one agency that can do it all inhouse? Or 1 agency that works with other consultants? With 20 years experience I’m certain this actually would add complexity and ‘pain’.
It’s all about workplace diversity…
well said. sounds like the committee that created the camel
@j I think the root of the problem is there are not many, if any, agencies that have all of those skills at that level inhouse. A lot pretend and then outsource it so you end up talking to someone with no experience in that field.
Sounds like the core of what they are doing is where you can go to one agency and work with other consultants/agencies who actually are experts.