Concerns are rising around ad fraud and non-human traffic for both marketers and agencies, says 2019 AMAA Media Trust Report
The Audited Media Association of Australia’s (AMAA) Media Trust report for 2019 has shown that both ad fraud and non-human traffic are still the biggest concerns among marketers and agencies.
67% of marketers named the two as their main concern, while 72% of agency respondents answered the same. Social media was the top channel that responders felt most needed help to build trust.
AMAA Trust Report 2019 – Which advertising media needs oversight?
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They’re just concerned?
https://www.statista.com/statistics/677466/digital-ad-fraud-cost/
Programmatic is a complete and utter con. In any other industry, producing fraudulent figures like that of programmatic ad buying would have seen them shut down quicker than a cocaine stand outside a police station.
Well written and thanks for sharing.
These are some really interesting insights.
While looking at digital in isolation, I think it does look like there’s a lot of unknown’s, but at the same time with OoH and ATL advertising there’s equal volume of uncertainty regarding who is seeing the ad, intended audience etc., but they’re not under the same scrutiny, and that’s because of our expectations.
That being said, the black box that is digital should make any digital marketer more savvy and conservative with how they serve ads, and we all should have a responsibility to use the technology for good.