Content, SEO and paid search must work together to be effective
At Mumbrella360, Online Marketing Guru’s Mez Homayunfard and Saf Chowdhury taught delegates how to build and optimise the digital trifecta, leveraging multiple channels to produce the highest ROI.
Some years ago, Google offered a detailed explainer on the head-spinning complexities surrounding its algorithms, and in doing so, came clean on the intricacies of its search returns. The technology was surprisingly rudimentary, and a little unexpected. The search giant used clusters of pigeons to decipher rankings.
Online Marketing Guru’s Mez Homayunfard, left, and Saf Chowdhury, right
Yes, Google’s boffins reasoned low-cost pigeon clusters (PCs) could be used to “compute the relative value of web pages faster than human editors or machine-based algorithms”. So there you have it. Pigeons, that most under-rated of birds, cooed behind it all. We could all rest easy.
Naturally, it was all hokum. The revelation emerged on April 1. Yet the joke spoke to a reality. To many people, experts in the field included, Google’s mechanisms were mysterious and unfathomable. They remain so today. Stephen Hawking’s black hole theory is basic in comparison. And digital agency Online Marketing Gurus (OMG) has warned that a black hole is precisely where advertising budgets – and businesses in their entirety – can end up unless they navigate and master the often bewildering “trifecta” of paid search (PPC), search engine optimisation (SEO) and content.
Online Marketing Gurus is Australia’s best-rated Digital Marketing Agency, specialising in evidence-based SEO, PPC, and Social Media Advertising.
This is news?
Hey Nic,
You will note this is not in the ‘news’ category, but instead is clearly marked as ‘CONTENT PAID FOR BY ONLINE MARKETING GURUS’ as part of our Bespoke content offering.
So, no, not news – hence it not being categorised, packaged or promoted that way.
Vivienne – Mumbrella
Well said Vivienne.
This is something most brands and clients overlook. The power of combining mediums in a digital age. The problem is, it isn’t as easy as people think. Usually you end up with mountains of data and constent fine tuning before you see results, or clients get sick of waiting thinking they are wasting money, so we have to constently support them to ensure they know exactly what’s going on, bcos when you hit that sweet spot, magic does happen, profits do increase and results dramatically improve.
Hi Nic,
Can we see some ground breaking stuff you’ve done mate? 😉
Hi Nic,
Can we see some ground breaking stuff you’ve done mate? 😉
(Sarcasm) Great words from the founder of a company.
Not very inspirational mate. Wouldn’t want to work for an agency with that attitude!