F.Y.I.

Continental debuts Cup A Pasta with socially charged campaign targeting Gen Z snackers

August 26, 2025 1:42

Continental has introduced Cup A Pasta, supported by a campaign from Thinkerbell, Hogarth and Mindshare that taps into Gen Z culture.

The announcement:

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Topics
Annie Lucchitti Continental Cup A Pasta Hogarth Mindshare Phillippa Netolicky Sam Clarke Thinkerbell
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