Coopers Brewery wants you to be yourself in new campaign

Coopers Brewery has released a campaign that likens originality to freedom.

The work builds upon the brewery’s “Forever Original” platform, which it launched in early February 2025 with hundreds of designs aimed at showcasing originality.

Now, the campaign centres on a 60-second film directed by South Australian director Exit Film’s Conor Mercury. The film takes place in a pub and shows a man playing pool. But unlike a typical game, the man moves his own way, following his own rules, while enjoying a Coopers’ beer.