Creative agency Loud shoots for ‘cultural potency’ with new management team
Thomson, Jokovic and Cyron
Creative agency Loud is re-launching with a new management team as the agency aims to be known for work with “cultural potency”, as it looks to approach work with more than a creative communications solution in mind.
Joining CEO Lorraine Jokovic, who has been with the agency for the past 18 years, are BWM’s former creative director Steven Thomson as executive creative director and Ogilvy & Mather Sydney head of brand planning Gerry Cyron as head of planning and innovation.
Speaking to Mumbrella Jokovic said: “Loud’s an independent agency, it’s been independent for 25 years, which is a long time in this industry.When it started it was launched by three guys who were international and really experienced. They’d had long and stellar careers.
Good luck guys! I look forward to seeing some great work!
Who’s the third guy in LOUD story? Caption says “jokovic, Thompson and…”
Congrats Gerry. I’ll miss you in HK at the next GMU. Lorraine’s a great lady and I’m sure you’ll do unreal and have fun too.
Hi Paul,
The third person is Gerry Cyron.
We’ve fixed the caption.
Cheers,
Miranda – Mumbrella
Thanks Miranda. Frankly, I preferred it as “and…”
Anyone who knows Gerry will tell you its no surprise that he’s ended up somewhere called LOUD.
Good luck mate…you’ll smash it!
Cultural potency? Sounds like puffed up puffery. The work speaks for itself. Don’t announce your significance before you’ve even thought of something to say. I guess the trademark on ‘reverberatingness’ has expired.
@Alex.
It’s funny because it’s true.
Granted Gerry’s one of the best, but disappointingly ‘Cultural Potency’ is hardly a differentiated positioning.
Shut up Bill… you sound bitter and twisted. What isn’t puff puffery? This is advertising. Stop reading the press releases. Good luck guys. Go Loud amongst the haters.
Good luck Gerry you depilous legend [and when did Alex Pacey get so funny…?]
Nice one Gez!
Brevity.
Hey B.Posters, thanks for your advice. It’s clear you didn’t read the press release yourself. I envy you.
What it’s really saying is: Kissing ass and client/suit lead creative is our thing, and today we are calling it ‘cultural potency’.
In Australia great work is differentiating – a position up for grabs for anyone capable of stop talking and start walking