Credit union promotes its McGrath pink Visa credit card to men

Credit union Community First has kicked off a campaign promoting the new debit version of its Pink Visa credit card which helps raise funds for the McGrath Foundation.

The commercial, created by Sydney-based creative agency IdeasCorp, is aimed at men as it is primarily women taking-up the credit card, and it features men using the pink debit card and naming the women in their life impacted by breast cancer, with the message “breast cancer affects everyone, that’s why pink is for everyone”.

Community First head of marketing, Michael O’Reilly said in a statement: “Our customers like the idea of supporting the McGrath Foundation through their everyday banking. But so far we’ve found that men are a little more reluctant to carry a pink Visa card in their wallet, so we’re launching a campaign that specifically talks to men.”