Cricket ad unites Aussie Ashes legends
A new ad for Cricket Australia unites the nation’s finest cricketers of all time ahead of this year’s Ashes.
The History Will Be Made campaign – created by Leo Burnett Melbourne – selects 11 Ashes legends to be united in the one team:
- Don Bradman (Batsman 1928-48)
- Ray Lindwall (Fast bowler 1946-60)
- Richie Benaud (Leg spin 1952-64)
- Rod Marsh (Keeper 1970-84)
- Dennis Lillee (Fast bowler 1971-84)
- Greg Chappell (Batsman 1971-84)
- Allan Border (Batsman 1979-94)
- Steve Waugh (Batsman 1985-2004)
- Shane Warne (Leg Spin 1992-2007)
- Ricky Ponting (Batsman 1995-present)
- Mitchell Johnson (Fast bowler 2007- present)
The players featured in the spot were selected by Cricket Australia based on the contribution they made to the outcome of an Ashes series in which they participated, and on the availability of archive playing footage.
That’s a pretty bloody good ad. Certainly gets my blood boiling.
Of course, it won’t be long before the fans start pining for that XI instead of the hopeless clowns we do send to England…
I’ll be cheering on England and I still love this ad.
Tim – Mumbrella
Fantastic ad, made the hair on the back of my neck stand up. Love that Botham and Pietersen are opening the batting for England as well, good fun.
It looks like they had a lot of trouble pulling it off
Not a bad integration considering some of the age of the footage. It’s nice to see Ray Lindwall get a showing, he was seriously quick from all accounts!
Oh and Paul, the Ashes are being played in Australia this year.
this could have been so much more. how about a comp to define the best players – letting the public decide, social media integration, some serious pommy bashing.
having said that, i did get a chill watching the tvc.
Hi Matt,
Good idea. But I suspect one reason they didn’t do that would have been availability of appropriate footage of the older players. It wouldn’t have been very fair to let people compete to define the perfect 11 if some players were never goign to make it just for that practical reason.
Cheers,
Tim – Mumbrella
I love this ad. So often I find myself sitting around a BBQ on a Saturday arvo arguing who’s better, Ponting or Bradman (Woods or Nichauls, Federer & Borg) but of course they’re from completely different eras and no one can ever really compare. This is a nice insight and is sure to get cricket fans talking. Great job Leo’ s Melbourne.
Good idea, poorly executed. Production less it down. Maybe budget has something to do with it.
good ad but what about their social media strategy?
tim,
so couldn’t they have listed it out of a choice of the best 20 or 30 players from each country? that they DO have footage of. i just think it’s such a strong idea that could have gone so much further. and i’d be surprised if the agency didn’t pitch it. risk averse client?
Love it.
This idea has been done many times and much better. Tim thought you would have remember this for Man U, one of the most famous ads of the 90’s.
https://www.youtube.com/watch?v=MAux_gTscU8
Our industry is in a sad state.
Erm, Andrew Carl, the Ashes are also in England this winter. Didn’t you see us playing in Ireland overnight?