Cricket Australia invites audiences to look at cricket from a new perspective, via Special
Cricket Australia has released a fresh brand platform that celebrates the much-loved summer sport on the international stage, via creative agency Special.
The ‘You Need To See It’ campaign is an invitation for old, new and non cricket fans alike to experience the sport as an energising, wholly captivating game. It highlights the different perspectives that people have of cricket, while being soundtracked by the 1987 Hunters & Collectors tune, Do You See What I See?.
The 60-second commercial, directed by FINCH’s Dave Ma, plants viewers in the middle of the action, whether they’re watching the match from the stands or if they’re on the field as the players run and dive across the pitch.
