Crown claims time as its magic ingredient
Carlton & United Breweries will tonight launch the biggest marketing campaign in six years for Crown Lager .
http://youtu.be/dkojtKJMnzI
The ad, created by Droga5 Sydney and set in the Abbotsford Brewery in Melbourne, features time as the secret ingredient to the premium beer brand, which was first brewed 92 years ago.
The ad was directed by Michael Spiccia and produced by GoodOil Films.
not bad
Not good either.
What does this remind you of? This, maybe..?
https://www.youtube.com/watch?v=Y9znA_dwjHw
Here’s to waiting…for an original idea.
You’ve got a brand called Crown and you spend all your money concentrating on the word time?
Tim,
I think you must have posted the mood tape rather than the ad
zzzz
Nicely shot.
Crap voiceover.
Crap copywriting.
Crap idea.
Average.
Guinness (as noted), Grolsch and many others have trodfden this path.
It seems a little lazy.
great insight, average execution
It does go against the grain of most Australian beer advertising that is typically funny and engaging.
uninspiring
Seriously, all those people and it’s still barely average.
The ‘speech’ ad they did before this is a much better ad….
Very uninspiring……this ad won’t last long.
Well done Droga 13. Nice work.
Nice looking but average everywhere else. Much like the beer really.
“Time is the 5th ingredient”
So one would assume there are only 4 other ingredients: Yeast, malt, hops & water. Pitty they dont mention the cane sugar they use…that magic 6th ingredient?
And its hardly extra time…the support for the campaign is that they have twice the lagering time than that of their mainstream competitors. The average mainstream beer only lagers for a dismal 24hrs. Craft beer does it for up to 6 weeks!! If anything, Crown is just a waste of time.
If these manky looking pots are where Crown Larger is brewed it’s no wonder it tastes like stale piss. Time will do that too I guess.
makes my VB feel all rushed with it’s 4 crappy ingredients.
@JDC … or the 7th ingredient – dogs’ piss (at least that’s what it tastes like).
@Tim….Your VB’s new campaign is no better!