Crown Lager: Actually, rather than time, now hops and barley are the key ingredients

CUB’s premium brand Crown Lager has unveiled the first of its TV work by Clemenger BBDO Melbourne after the agency picked up the brand from Droga5 last year.

The ads, which begin to air tonight, seek to emphasise the quality of the ingredients. The campaign highlights the fact that only a tiny proportion of Australia’s hops and barley farmers are selected to supply the brewer.

https://www.youtube.com/watch?v=4rVn12lyb1A

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