Crusher tackle, can opener, holding the man: Unibet taps into the languages of Aussie sports

Unibet has tapped into the unique languages spoken by fans of different sports in its latest campaign from Analog Folk, ‘It Pays to Speak Sport’.

The campaign has launched on TV and in cinemas with a film that highlights the language of horse racing punters, following a ‘swimmer’ – horse that trains in water – that is expected to have an advantage in wet weather conditions.

Across social media and digital channels more specific spots will air, featuring athletes and commentators of different sporting codes, such as former NRL player Brian Fletcher, former cricketer Mark Waugh, basketball player Shane Heal and Russell Barwick. The ads show the various personalities listing off the phrases that commonly and specifically used within each of their codes.