Cummins & Partners continues ‘Should’ve gone to Specsavers’ tagline in first work for Specsavers

Miranda Ward

October 29, 2014 8:35

Specsavers Australia has rolled out new commercials in the long-running ‘Should’ve gone to Specsavers’ campaign with the work the first from recently appointed creative agency Cummins & Partners.

The spots highlight the pitfalls of having poor eyesight in the summer, as it promotes the retailers free polarised sunglasses deal with the purchase of two frames.

https://www.youtube.com/watch?v=kZBU-FcNlUY

Cummins & Partners co-executive creative director Jim Ingram said: “It’s an honour to contribute to such a successful global platform, we’re extremely proud of this work”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

ad Campaign creative cummins & partners glasses Specsavers summer

5 COMMENTS

best specsavers work 29 Oct 14

Keep doing stuff like that!

Lovely.

Anyone can see that.

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Ryan 29 Oct 14

I always love these Specsaver ads. Rare for a brand to get execution right so often.

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CanYouRead? 29 Oct 14

@Ryan
That’s great that you love Specy’s ads, however I’m not sure you even read the article? Not so convinced C&P will share you view of the continuing execution being inline with the previous incumbent, McCann.
Are you saying same, same, wherever?

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CanYouRead? 29 Oct 14

*your

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Don 31 Oct 14

I don’t work for Cummins either, and I think they’re terrific, really terrific.

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