Dabble and Daniel Ricciardo launch global tailgating experience

Australian betting platform Dabble has partnered with ex-F1 driver Daniel Ricciardo to launch a new fan-focused tailgating experience.

The announcement:

Australian-born betting platform Dabble has announced a new brand partnership with former Formula 1 driver Daniel Ricciardo, as the company accelerates its global expansion and lifestyle integration strategy. Teaming up with Dabble, Ricciardo, will launch “Dabble Dan’s Tailgate Service” — a consumer-facing experience designed to enhance fan culture around live sports events.

“This is my true passion now,” Ricciardo said. “With Dabble in my corner, we’re taking tailgating to the next level.”

Dabble, known for its community-first, content-driven approach to sports betting, sees the partnership as a strategic alignment. The launch includes a fan activation campaign across the US, UK and Australian markets, offering select users the chance to tailgate with Ricciardo at a U.S. football game.

“Tailgating, like Dabble, is about more than just the game, it’s about community, the banter and bringing people together,” said Emilie Jirsch, chief marketing officer at Dabble. “Daniel embodies that spirit, which is why this partnership made perfect sense.”

Taking Ricciardo out of the driver’s seat, with the new venture, together Dabble and Dan are inviting Aussies to embrace the uniquely US tradition of coming together before a major sporting event to gather around the open tailgate of a vehicle and enjoy a barbecue and celebrate before the game kicks off.

Dan’s Tailgate Service is a global competition offering fans in Australia, the US and the UK the chance to tailgate with Ricciardo in Texas during this year’s NFL season.

Dabble’s recent international expansions into the U.S. and U.K. underscore its ambition to redefine what sports betting can be and position itself at the intersection of content, fandom, and live experience.

For Ricciardo, the venture reflects a growing trend among elite athletes translating personal brand equity into lifestyle and fan-first business initiatives.

For entry and more details, visit dabbledan.com.

Source: Bastion