Daily Mail Australia loses 2.5m readers in a year
The Daily Mail globally has been hit hard by AI overviews in search (Mumbrella)
The Daily Mail Australia has shed close to 2.5m readers in a year, with 28.5% of its monthly audience jumping ship since January 2025, according to Ipsos Iris monthly tracking.
Earlier this month, the Daily Mail’s UK parent company blamed a 15% digital revenue drop for the year ended September 30 on “website traffic being adversely affected by the introduction of AI overviews by search engine providers, resulting in fewer users clicking through to news websites.”
Interesting read! It’s surprising how much AI-generated summaries are affecting traffic for traditional news sites. Shows how quickly user behavior is changing in the digital news space.