Dare Iced Coffee launches campaign to get drinkers head in the right place

Lion’s Dare Iced Coffee has launched a new campaign around the idea of drinking a Iced Coffee: “when your head is all over the place”.

The ads features men who go through the day ending up in a number of comical situations because they haven’t had a Dare Iced Coffee.

It  finishes with the tagline line: “When your place is over the head… when your head is all over the place.”