Darren Borrino joins TBWA Sydney in new creative role

TBWA Sydney has brought in fresh creative talent from New York, appointing Darren Borrino to the newly created role of group creative lead.

Borrino, who most recently ran his own agency Inkfish, has relocated to Sydney and will report to and “work alongside” the agency’s chief creative officer, Matt Keon, who has led TBWA Sydney’s creative department since last April.

According to Borrino’s Linkedin, his title is executive creative director, a role previously held by Katrina Alvarez-Jarratt, who exited the agency in May last year.

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