DDB Sydney and McDonald’s Australia chronicle baristas’ Paralympic journeys in new social series
McDonald’s Australia is set to launch the last installment of its ‘Takeaway Baristas’ content series, via DDB Sydney.
‘Takeaway Baristas’ is a “three-part social content series for McCafé” developed as a part of the company’s Paralympic campaign. It follows four McCafé baristas and their experiences in providing Australia’s para-athletes with the best coffee amidst the Paris 2024 Paralympic Games.
In addition to the baristas, the series features prolific para-athletes: Ameera Lee, Tristan Knowles, Michael Roeger and Don Elgin.
