DDI win awards for digital work
DDI Australia received the Digital Finalist Award (Hotels) at the World Luxury Awards for its interactive iPad execution for Hayman that ran in QANTAS magazine.
The announcement:
The digital work of DDI Australia has been recognised on the international stage this week.
Held in Monte Carlo, The World Luxury Award is the only international awards programme focussed on creative excellence in the global luxury sector. Among the winners this year were Porsche, BMW, Absolut, Riva Yacht, Google Glass and Emirates.
In 2007, DDI were the first Australian agency to ever win Gold at the International Luxury Awards.
This year, DDI snagged the sole Digital Finalist Award (Hotels) for Hayman.
DDI created an interactive iPad execution for Hayman that ran in QANTAS magazine. The piece commanded a staggering 25% of engagement for the entire issue – meaning that a quarter of the issue’s readers found it impossible to ignore the advertisement for 5 seconds or longer.
After stopping consumers in their tracks, the piece then clicked through to custom-made Hayman films and assets to generate booking conversions.
This win complements the integrated work DDI created to relaunch Hayman last year (which was an Effie Award finalist for the results it generated).
DDI also recently won the W³ Gold award for the Mobile App it created for top3 by design, the leading Australian retailer renowned for sourcing the best-designed products from around world and serving them up on and offline.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals including AvatarLabs, Conde Nast, Microsoft, MTV, Wired, Yahoo!
DDI’s General Manager, John Speers, states, ‘these awards are testament to our investment in digital creative excellence as an integrated agency. As the world tries to make sense of ever increasing channels and platforms, we believe the future is integrated. At the end of the day, it’s about simple yet great creative that cuts through and impresses. We call it the Art of Being Noticed’.
Source: DDI media release
