Controversial dead horse billboard pulled by Ooh Media given all-clear by ad watchdog

dead horse billboardThe Ad Standards Board has dismissed complaints against a controversial anti-racing billboard featuring an image of a dead horse which was pulled by Ooh Media last month following objections from the land owner of the billboard site.

The ruling was posted yesterday afternoon shortly after the death of two horses involved in the Melbourne Cup.

Complainants argued the billboard was “inappropriate for public display” due to the “graphic” nature of the image, with some complainants arguing the content was untrue and misleading.

“The enormous photo of a clearly dead horse is inappropriate for public display,” one complaint said.

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