Debt Cutter launches ‘Johnny Debt’ campaign via Bloke

Financial solutions company Debt Cutter has partnered with Sydney creative agency Bloke to create ‘Johnny Debt’, the face of a new campaign to rebrand the company. 

The campaign targets Australians who hold part of the more than $27 billion in credit card debt, using the animated Johnny Debt character to represent the ordinary Australian according to the company.

Rolling out today across online, print, cinemas, DRTV and bus backs, the campaign focuses on emphasising Debt Cutter’s ‘simple’ solutions to tackling debt and uses the cartoon character to emphasise the point; that getting on top of the stress of managing outstanding debts is not as difficult as people may think.