Dentsu Japan admits ‘inappropriate operations’ straining relations with Toyota
One of the strongest relationships in advertising has been complicated by the revelation that Japanese agency giant Dentsu has been overcharging its client, Toyota, for digital media in its home territory.
The news is unprecedented for a market known to be a black box for media buying, where marketers are often left in the dark about how and how much they pay their agencies, and comes as a time when transparency is an increasingly serious issue for the media industry globally.
A Dentsu spokesman declined to confirm the individual brands involved citing client confidentiality, but told Mumbrella Asia that “inappropriate operations” regarding digital media trades have been going on, and that the agency is working with clients on “further steps that may be required” to resolve the issue.
Ripping off adnews
http://www.adnews.com.au/news/.....ng-scandal
Hi adnews,
Indeed not, Robin in our Asia bureau has been working on this one for a couple of days, probably from the same tip off. Difficult to write 800 words on it in 10 minutes… Unlike others we don’t follow mindlessly, and where we use other’s work we acknowledge and link. We also don’t make false claims about exclusives and having broken news we didn’t.
Cheers,
Alex – editor, Mumbrella
But isn’t the fact that AdNews reported this scandal first mean they did actually break the story, or do you have another definition for “breaking news” that we are not aware of. Why can’t you just acknowledge when someone else has done a good job rather than this bitchiness, which none of the other trade publications seem to indulge in? It’s not a great look.
Hi No Prize,
They sent their version of the story out first so technically did ‘break’ it to their audience, granted. No-one’s denying that. What we didn’t do was ‘rip off’ the story – we had all the same information and more and have not repurposed anything they put out, otherwise we’d have linked back. That’s why I challenged the first comment (which of course we didn’t have to approve, but do in the name of transparency).
And as for bitchiness, you may remember other industry publications piling in with attacks on Mumbrella when we had the temerity to call out sexism issues in the industry earlier this year – rather than addressing the issues at hand.
As I said before I’m always happy to acknowledge good work done by others where I feel it’s merited, but I’ll also defend our work from anyone accusing us of ‘ripping off’ work.
Cheers,
Alex – editor, Mumbrella
hahhaaaaaaaa
Is the top comment actually from someone at Adnews?
– If so: Far out, get over yourselves Adnews? (Is it an ad news IP address, or incogneto…?)
If not from Adnews: Far out whoever is the troll, grow the fck up!
To mumbrella: keep up the great work. Good read that Robin, nice work pal!
Hey Guys relax – let share some love here.
Journalists,
This is quite can interesting and important article.
Can we just focus on the story please?
Technically Mumbrella finished second across the line. Anything else is just a whiney excuse. As Zuckerberg says “You know, you really don’t need a forensics team to get to the bottom of this. If you guys were the inventors of Facebook, you’d have invented Facebook.”
Unfortunately this sort of price gouging is rife throughout almost every industry. Greed is just a product of rampant capitalism.
Hopefully Toyota and any other fleeced clients litigate Denstu in to oblivion.