Dentsu reveals world’s deepest gaming insights
More than 70 per cent of Australian gamers are playing weekly or more often, new research from dentsu shows, representing a highly exciting opportunity for brands to connect with highly engaged communities.
In Australia, there are 17 million people who play games* and according to dentsu’s new For The Game Report 26% of those play daily, 45% weekly, and the remaining 29% still play on a monthly basis.
The trend is global, with gaming becoming even more pervasive in the last two years because of lifestyle changes driven by the COVID-19 pandemic. The report reveals 34% of gamers globally play daily and 46% weekly across the markets surveyed: Japan, the US, Canada, Great Britain, France, Germany, Spain, Italy and Australia.
Importantly for brands looking at gaming to reach consumers, people from all generations have the habit. Globally, among Gen Z gamers, 37% play daily and 47% weekly, while among Millennials, the levels are 34% and 49% respectively. Among Gen X gamers, 33% play daily and 45% weekly, while for Baby Boomers, the numbers are 35% and 39% accordingly.
