Digital advertising boosts total newspaper spend but print continues its revenue slide

Digital revenue growth is helping newspaper publishers recover from the constant decline in print advertising income, new News Media Index figures show.

According to the NMI data, which is collated by the Standard Media Index, total advertising spend fell by just 3.7% for the second quarter of 2018, compared to a 7.3% for the first quarter.

Print spend continues to decline but digital spend remains healthy

The recovery was, in part, due to spending of $135.1m in digital, up from $122m or 10.8% compared to the corresponding period last year. The biggest growth in digital came from programmatic, climbing 52% to $33.4m.