Digital transformation is a relay of sprints, not a marathon
Play the long game for longer-standing results, writes New Republique CEO Nima Yassini.
With the ecommerce boom following on from pandemic-led lockdowns, it’s no surprise that digital transformation has become a top priority for many businesses over the past 12 months. But digital transformation has many layers, and few businesses are equipped to address all of them at once.
The good news is that, instead of embarking on a five-year multi-million-dollar digital transformation project, businesses can use a more agile process to achieve more effective outcomes sooner.
Transformation is not a monolith
The biggest obstacle for businesses considering digital transformation is that it has many facets. It is often primarily a technical transformation, where the business may have to invest in digital infrastructure, but on top of that is an educational layer where key people within the organisation need to understand digital-first culture. Then there’s a skills gap; if you’re building an ecommerce website without a UX designer, it’s like having a physical retail store without a visual merchandiser.
