Disadvantaged youngsters create #MMAD4U campaign with backing from UnLtd

A new musical campaign created entirely by a group of disadvantaged youngsters launches on Monday asking people to send a hashtag #MMAD4U to someone who they know is feeling down or alone.

It has been created by a group of 10 Rising Stars with charity Musicians Making a Difference (MMAD) and Universal Music, and features a music track written by the group as well as merchandise.

https://www.youtube.com/watch?time_continue=20&v=ZCdgzvuMRns

MMAD was the first charity backed by industry group UnLtd, with artists including Troye Sivan, 5 Seconds of Summer and Birds of Tokyo participating in the awareness drive.