Display, mobile and video advertising drive 2018 online ad spending, IAB finds
Australian digital advertising revenue touched $2.1 billion in the first quarter this year despite a seasonal drop in overall revenues, the IAB and PwC found in Online Advertising Expenditure Report released this morning.
The survey reported total year on year revenues had gone up 13%, driven by stronger display, video and mobile advertising. However, compared to last quarter, spending dropped 3.5% following the traditionally strong Christmas period.
IAB Australia’s Gai Le Roy: “We fully expect mobile and video advertising continue to surge.”
Display up 20% YoY? Really? would be interesting to understand what’s covered under “display” – not explained here.
@eric Display includes video, in-feed/native, audio and banners/standard display. Hope this helps.