Ditch the sales pitch argues B2B content masterclass podcast
B2B content must stop trying to aggressively sell products to connect with audiences, one of Australia’s top experts on the subject has argued.
Andrew Storrier, the content marketing lead at global software giants Hexagon PPM, added businesses should instead focus their efforts on delivering jargon-free, credible editorial.
He was talking on Mumbrella and Cooperate’s new sponsored podcast series, The Messy Middle of Marketing, which has gone live today. To listen, press the play button below to listen on Spotify, at the bottom to listen via Soundcloud or visit our homepage.
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