Dodo launches new creative via ATime&Place
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Vocus Group has evolved the iconic Dodo brand, inviting Aussies to ‘Meet the Dodo next door’, via ATime&Place.
Through a series of NBN and Mobile creative, the audience is provided a unique view into Dodo’s life and neighbourhood.
“It’s great that in this campaign we’ve been able to begin building out the new world of Dodo and treat Dodo as just a real and regular guy. Just a regular talking bird guy. And it’s wonderful that this approach is already selling, without the yelling,” said Matt Lawson, CCO at ATime&Place.
Tony Timpanaro, general manager of consumer marketing at Vocus Group: “This campaign represents the beginning of a stark evolution for dodo with a move from talking at consumers to showcasing more genuine, enjoyable conversations around our mobile and internet products.
“We’re delighted to give Dodo a break from his usual presenting gig and get him out in the real world. As always though, what shines through is the intersection of quality products and a great price that makes Dodo the real deal.”
The campaign is live across TV, online, outdoor, radio, PR, print, owned channels, and affiliates.
Credits:
Client: Dodo Australia
General Manager, Consumer Marketing: Tony Timpanaro
Head of Brand and Integrated Marketing: David Albon
Marketing Manager: Nicole Cann
Marketing Specialist: Cienna Anderson
Marketing Specialist: Patrice Sutherland
Lead Designer: Ben Stafford
Graphic Designer: Thomas Ikraan
Creative Agency: ATime&Place
Chief Creative Officer: Matt Lawson
Executive Creative Director: Charles Baylis
Senior Designer: Caitlin Moloney
Designer: Emmanuel Damianos
Head of Broadcast: Marlese Byfield
CEO: Adrian Mills
General Manager: Britt Rigoni
Planning Director: Sally Denniston
Head of Ai: Rob Weir
Production: Sedona Productions
Managing Director / Line Producer: Kim Wildenburg
Director: Ben Saunders
Stills Photographer: Ben Saunders
DOP: Simon Walsh
Production Manager: Jess Junor
Post Production: Sedona Productions
Editor: Andy Stalph – Mr Fox Post
Colourist: Edel Rafferty
3D Creative Director: Nick Lines
Post Producer: Graham Prior
Sound Studio: Squeak E Clean
Sound Engineer: Paul Le Couteur
Sound Executive Producer: Ceri Davies
Media: PHD
Kathryn Weatherlake, General Manager
Stephanie Cheung, Group Digital Director
Makayla Paraskevas, Investment Director
Sonia Bai, Activation Account Director
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