Dolly’s print edition ‘independent of digital strategy’, may return to monthly

Emily Kerr, digital managing editor at Dolly, has said the idea of a higher frequency print edition for Dolly is being “floated”, but that it will not change or affect the magazine’s digital-first strategy.

Dolly relaunched in April as a mobile-first, digital offering complemented with a bi-monthly “re-imagined” magazine following declining circulation figures.

Speculation around changes to Dolly’s frequency began in August, following the most recent audit figures, when Bauer Media CEO Nick Chan said that he had hopes for higher frequency for Dolly’s print magazine in future, not ruling out the return of Dolly to a monthly magazine.

Speaking at Mumbrella’s Publish conference on Dolly’s relaunch to a bi-monthly magazine Kerr said: “I’m solely digital so I don’t know the ins and outs but I do know that it has been floated. Like I said, we are adapting all the time. But that is the extent of my knowledge.”