Domain creates hyper-local campaign for over 60 suburbs
Domain has launched its autumn campaign, tapping into the customer insights and product features across out-of-home platforms.
The 15-week campaign features billboards broadcasting playful messages, including ‘I search by school, so I don’t have to lie about my kids living with my parents’ and ‘Hey South Yarra, in spring we saw 146% more potential house buyers than the year before. Time to sell?’

The OOH takes Domain’s insights into customers and regions and transforms it into billboards
The campaign will appear in over 60 suburbs, with the OOH content localised to the area.