Domino’s consolidates in-house advertising with print agency acquisition

February 3, 2017 12:50

Pizza giant Domino’s has consolidated its control over its marketing messages and production with the acquisition of its print production partner IPG Connect.

Domino’s has acquired its own print production company.

Domino’s will merge the business with its in-house marketing services business Direct Impact Marketing (DIM), creating a company which will work across digital, direct and logistics.

Both DIM and IPG Connect already work with a range of external clients in addition to Domino’s, but the move will build the scale of the business and shift it from acting primarily as a service provider to Domino’s to being a revenue centre for the group.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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