Machinima looks to educate marketers claiming eSports set to top $1.3bn globally by 2019
American gaming and media streaming website Machinima is focused on educating marketers about the rapid growth the eSports space, which will become a billion-dollar industry in the next few years.
American gaming and media streaming website Machinima is focused on educating marketers about the rapid growth the eSports space, which will become a billion-dollar industry in the next few years.
Halo4 is one of Machinima’s eSport properties.
Speaking to Mumbrella on the sidelines of its 2016 Newfronts presentation, Don Reiley, head of brand partnerships at Machinima, said the issue was not awareness but getting advertisers to understand how the worldwide market for eSports is expected to go from US$910m in 2016 to US$1.3bn by 2019.
“I think there is a lot of awareness of it – it is in the press a lot – but the space itself is a little confusing,” said Reiley. “There are a lot of leagues, players, tournaments and our goal is to round the edges on that and give direction on how it’s evolving.”
That’s a shot from Halo Wars – not Halo 4!
@Master Chief – exactly. Gamers are an *extremely* fickle bunch and will treat most messaging with a heavy dose of cynicism. You need to be on your game (pun intended) to get the tone right for them.. We should know, we’ve got the biggest gaming destination on the planet!
@Beau Ushay – you mean NeoGAF right?!
Now there’s an idea for a song … Hello, is it Halo 4 you’re looking for?