‘Don’t be afraid to cannibalise yourself’: Captify’s global CEO on business survival
During his recent visit to Australia, Captify’s global chief executive officer, Mike Welch, sat down with Mumbrella’s Lauren McNamara to explain how he’s successfully stayed at the forefront of adtech over the past 30 years.
Captify’s New-York based global chief executive officer, Mike Welch, has been at the forefront of technology for over 30 years, and throughout his career he has faced numerous challenges – some so big, many would call it quits.
Few can say they’ve survived a case against the US Department of Justice, or that they led the growth of what became Microsoft’s Xandr, or were one of the first to adopt new technologies as they came, but he sure can.
While some would buckle under the pressure Welch has faced over the course of his career, he has stuck it out, and has done so with his head held high – deservedly so.
He spent 25 years with AT&T — one of America’s leading telecommunications businesses — the first half of which were in the “traditional” telco business, and the second half in the advertising business, including s stint with the Yellow Pages, or as he calls it, the “original search engine”.
