‘We’re evolving our approach to acquisition’: Stake signs Fourteen10 for customer acquisition efficiency
Investment platform, Stake, has signed independent media agency, Fourteen10, to bolster its capabilities in the customer acquisition space.
The appointment – which wraps up a pitch process that came down to three agencies – seeks to apply artificial intelligence and automation solutions to repetitive agency and in-house tasks, allowing teams in those areas to prioritise growth projects.
Fourteen10’s acquisition maturity framework – “which highlights a company’s capability against core acquisition pillars, providing a clear roadmap to execute against, including how to adopt and integrate AI into workflows” – satisfied Stake, leading to the platform choosing to partner with the agency.
“Our vision is for Stake to be the best place for Australians to confidently manage and grow their wealth,” explained Stake’s chief marketing officer, Bryan Wilmot.
“By partnering with Fourteen10, we’re evolving our approach to acquisition as we accelerate our growth and appeal to more Australians.”
Moving forward, the partnership between both parties is expected to bolster Stake’s acquisition strategies by taking full advantage of its brand strength and in-market products.
At the same time, Fourteen10’s work is expected to eliminate performance and brand siloes, effectively connecting Stake’s ‘Onwards’ platform – a campaign it launched in late November 2024 with creative agency 72andSunny – with its products.
According to Matthew Smoothy, acquisition manager at Stake, consolidating performance and brand will result in “a more unified approach to acquisition” for the organisation.
“By breaking down the barriers between brand and performance, we can take a more unified approach to acquisition,” Smoothy said.
“Automation and AI free us to focus on the strategic levers that help us grow—testing smarter and scaling faster”.
Fourteen10 partner, Tom O’Connor, added: “Stake is redefining how Australians grow their wealth and we’re excited to support them in reaching an even broader audience.
“By removing the bottlenecks of manual campaign management, we enable Stake to accelerate innovation and bring their vision to more people, faster.”
Keep up to date with the latest in media and marketing
Got a tip?
Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
Linkedin
Have your say