Finance Marketing Summit: ‘We’re seeing a clash of the titans’ – The financial disconnect between Gen Z and boomers

July 30, 2024 9:57

While Stake’s CMO argued the Boomer vs Gen Z divide is greatly exaggerated, ING’s head of consumer and marketing insights, Matt Bowen, said there is a clear “clash of the titans” and a huge financial disconnect between the two generations.

Speaking in conversation with Douglas Nicol, strategy partner at The Works, part of Capgemini, at last week’s Mumbrella Finance Marketing Summit, Bowen said the two-speed economy is a conversation that continues to arise.

Nicol and Bowen on stage at last week’s Summit

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.