Finance Marketing Summit: Stake CMO reveals behaviours of ‘financially ambitious Aussies’
The economic environment in Australia right now feels difficult and uncertain, and while the scales are tipped against consumers, they are still looking to progress financially. So what behaviours are consumers exhibiting in order to get ahead?
Speaking at the Mumbrella Finance Marketing Summit last Thursday, the chief marketing officer of Australian investment platform Stake, Bryan Wilmot, delved into the concept of financial ambition in an uncertain economy.
In a world that feels like it is holding consumers back, Wilmot shared what ambitious Aussies are doing to move closer towards their goals – often traditional ones such as buying a home or being financial stable enough to start a family.
