Aussie sees his ad air during the Super Bowl but misses out on $1m prize in Doritos comp

February 8, 2016 3:20

Doritos Crash the superbowl The Australian who made the final of Doritos final Crash the Super Bowl competition saw his ad aired on national TV in the US today, despite being pipped to the post in the public vote by a rival.

While Peter Carstairs missed out on the million dollar prize package Doritos was so impressed with his ad it decided to splash an estimated $5m to show it during the Super Bowl alongside the winning entry ‘Dogs’, while the ‘Ultrasound’ ad came third overall on the publicly-voted USA Today ad meter.

It was also the most-shared ad of the Super Bowl according to measurement agency Unruly, with 893,465 shares, more than twice second placed-T-Mobile’s Restricted Bling starring rap artist Drake with 364,854.

And Carstairs’ effort which was created with the help of creative agency Cummins & Partners and production house Mr Smith, showing a baby enticed unexpectedly out of a woman’s womb during an ultrasound by the lure of Doritos, has already caused a ruckus on social media with people split between pro and anti-abortion activists in the US.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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