Knowing your audience
And so to Nine Entertainment Co’s ‘Upfront & Personal’ presentation in Sydney yesterday, which many in the room agreed was the most in-depth sales pitch they had ever seen.
The format was unusual, to say the least, three hours of most of Australia’s most senior media buyers sitting in an auditorium as Nine paraded out talent from quite literally every part of its network.
From live crosses to talk about the US election with Karl Stefanovic and Laurie Oakes in New York, to an on-stage interview with a Real Housewife Yolanda Hadid, a discussion on sport featuring Shane Warne and a panel of Nine journalists where the main topic of conversation seemed to be how they used to use typewriters.
The number one take away from the entire afternoon was avoid botox/fillers and or plastic surgery ladies.
Rhys Muldoon is a disgrace and should never be allowed near a microphone/podium setup ever, lest he decide to flex his ‘comedic’ muscles on the fly. Not after he decided to tell an anecdote built around dropping the c-bomb as the punchline at the AFTRS graduation ceremony he was MCing in 2010. In front of children as well, mind you.