Dr Mumbo’s Guide to the Melbourne Cup 2015

The Melbourne Cup is the race that stops a nation, and once again the media industry will stop watch the race.

Picking the winner of the two-miler is notoriously hard, so one again Dr Mumbo has asked a few of the media and marketing industry’s biggest names for their tips for the big race.

Last’s year’s winner John Steedman has retired and that leaves an opening for the glory of beating all their agency and media rivals. It’s a vacancy that many are taking seriously, with a number of media CEOs studying up on the form guide before giving Dr Mumbo their answers.