DriveMyCar allows customers and UberX drivers to test drive Subaru Impreza

Peer-to-peer car rental platform DriveMyCar has teamed up with Subaru giving customers and UberX drivers the chance to drive a new Subaru Impreza in a ‘try before you buy’ marketing push.

The platform will allow customers to ‘try before you buy’ the Subaru Impreza

The campaign will allow drivers and potential buyers to try out one of the 101 Imprezas on offer for $199 per week and try out the 101 features the new cars have.

Colin Christie, managing director of Subaru Australia said the offering comes as a result of the success of pushing 10 Levorg wagons through the platform.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.