Droga: Sydney office was paralysed by early success, but trying again is still on the radar
Australia’s most celebrated advertising export David Droga has gone on the record for the first time on the failure of the Sydney office of his agency Droga5, and suggested he may try again.
Droga: They couldn’t keep up with demand and expectations
The agency was led by David Nobay, who has since launched the Sydney office of Publicis Group’s creative agency Marcel and by Sudeep Gohil who last week took on a new role for Publicis in India.
Am curious why Droga5 keep trying to change history by deleting anything they don’t like from their Wikipedia page. The page belongs to the global online community.
There used to be a lot of sourced narrative about Sydney shutting down and so forth – sourced from Mumbrella articles and others as per Wikipedia rules. I enjoyed reading them and have applied many of the learnings. But every time a link to a Mumbrella or similar article is loaded in Wikipedia, supporting the Wikipedia narrative – they get deleted. I am referring to fact based content not troll type of content.
We operate our agencies in times of constant change where mistakes are natural and opportunities for all of us to learn.
It would be better to see one of Australias most successful admen sharing the learnings instead of trying to erase history please.
If you set up a Wikipedia page for your business and yourself it is important that it remains truthful. In the context of Wikipedia it feels that to delete truthful accurate and relevant information to benefit you personally, or your business, is as big a crime as inputting false information.
I get that the trolls and poppy cutters can be pretty ruthless but it feels just as bad if not worse to erase the truth and therefore remove something that was not in fact given to you but given to the community – stealing content I guess.
Please stop, Droga5 achievements are remarkable as is the brand Droga – no need to do it.
With respect and sincerity from a fan.
Tim – word love to see a broader piece on brands and Wikipedia, not Droga related. Given school children use Wikipedia as a text book, it would be interesting to discuss the role of Wikipedia and learning. It makes me think of how the history syllabus is always designed to meet the broader political direction of a country, eg how we have taught Indiginous studies in the past in Australia.
The difference with the Droga scenario and Wikipedia is significant in that it is the acute minority that can rewrite history by theoretically deleting history every time it appears.
Sent by iPhone delayed on a runway.